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fastcompany:

Betabrand, San Francisco-based e-commerce company, is showcasing a group of smart women in it’s newest assortment of spring clothing. But you won’t see just any smarties are appearing in Betabrand’s pants. “We sought out women with doctorates,” cofounder Chris Lindland tells CoCreate. You’ll see them reading or riding on the back of a motorbike, sporting stretch selvedge denim or shirtwaist dresses that range in price from $80 to $178. “Is it an industry first to focus on only the brainiest women? My guess: Yes.” 

Cool

66 notes

via Fast Company
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  10. kimhollis reblogged this from fastcompany and added:
    Love this concept - hope we see more of it
  11. dsmadmenlife reblogged this from fuckadvertising and added:
    IN LOVE
  12. peterspear reblogged this from fuckadvertising
  13. fuckadvertising reblogged this from fastcompany and added:
    Industry’s brainiest women in advertising campaign.
  14. sdubington reblogged this from fastcompany
  15. etainsivalavie reblogged this from fastcompany and added:
    very cool
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  18. doubletroublempls reblogged this from fastcompany and added:
    Cool
  19. abdulrahmanabdi reblogged this from fastcompany
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